Rights to AI-created content

Mechanics: when you generate text or a picture, three questions arise: is it possible to use it, who owns it, and whether you are violating someone else’s rights. The conditions are set by the service (in the user agreement) and the law of your country. Frequent rules: usually you are allowed to use the result, including commercially, BUT in many countries purely machine creativity does not have full copyright - it is more difficult to protect it from copying. Risks: what is generated may resemble an existing brand, logo, style of a living artist, or contain someone else’s trademark - the responsibility for publication is on you. Trick: for business, check the image generated by reverse search to see if it matches the real logo or photo. Second trick: don’t ask “in the style of [a particular living author]” for commerce—this is a common path to pretension; describe the desired style in words. Insider: The face and voice of a real person cannot be used without consent, even if they were “drawn” by AI. A typical mistake: thinking “AI did it - that means it’s a draw, and anything is possible.”