Preparing and loading source data
Start by preparing information for analysis. Copy texts from the main pages of your competitors' websites, their product descriptions or working conditions. If the model supports working with files, you can upload screenshots of tariffs or text uploads. Instruct the AI assistant to systematize this data, highlighting key parameters: cost of services, stated benefits, target audience and main sales channels. This will create a solid foundation for further comparison.
Finding weaknesses through customer reviews
The most valuable source of information about competitors is reviews of their real customers on independent sites. Collect negative comments from users and upload them to the neural network. Ask the model to categorize complaints and group them into categories, such as delivery problems, poor support, or overpriced. This way you will get an accurate list of system errors of your competitors that you can use to improve your own product.
Highlighting a unique selling proposition
Comparing the strengths of different companies manually can be difficult due to the abundance of advertising texts. Ask the neural network to analyze the positioning of each competitor and formulate their real USPs in one succinct phrase. Give the model the task of creating a pivot table that compares the key features of the players in your market. This will clearly show open niches and help you understand how exactly your business can stand out.
Comparative SWOT market analysis
Traditional SWOT analysis can be done much faster with the help of artificial intelligence. Give the model the information you have collected about your company and its main competitors. Challenge yourself to create a matrix of strengths, weaknesses, opportunities and threats for your business based on the market context. The neural network will help you look at the situation objectively, highlight unobvious risks and offer options for strategic actions to protect your positions.
Creating a tune-up strategy
At the final stage, instruct the model to develop specific recommendations for differentiating from competitors. Based on the identified gaps in their service and product, ask them to create a list of ideas for your new advertising campaigns. Formulate the prompt so that AI offers arguments for sales managers when dealing with objections from customers comparing you with other companies. You will receive ready-made scripts based on real data.